Producer busy at RCA Victor and MGM circa 1960.

News article published on page 5 of the 25 Jan 1969 edition of Record World magazine:

Eddie Heller Dead

MIAMI - Eddie Heller, 51, veteran record man, died here after a long illness Jan. 15. About 15 years ago Heller had his own label, Rainbow Records, where he had the hit Daddy’s Little Girl, by Dick Todd, among others. He was also with RCA, MGM and 20th Century Fox Records in exec capacity. Heller is survived by his wife and three children. One son heads Stereo King Records at 15 No. 13th Street in Philadelphia.