Dutch girl group who scored a string of hit records in Continental Europe (Benelux, Germany, Switzerland, Austria, Yugoslavia, France, Denmark) as well as South Africa, Zimbabwe, Australia, New Zealand, and Mexico in the late 1970s and early 1980s. The original members were Patty Brard, José Hoebee, and Marga Scheide.

In 1976, record producers, Hans van Hemert and Piet Souer (assisted by manager Han Meijer), twenty years before the Spice Girls phenomenon, decided to form a girl group, inspired by the German disco trio Silver Convention.

In 1979, Luv' were Holland's best export act and thus received the Conamus Export Prize. Luv' sold more than seven million records worldwide (singles and albums). Among their greatest hits were: U.O.Me (1978), You're the Greatest Lover (1978), Trojan Horse (1978), Casanova (1979) and Ooh, Yes I Do (1979).

In 1980, Patty Brard was replaced by Ria Thielsch. In early March 1981, Luv' disbanded for the first time. The female pop trio went through line-up changes and the original singers reunited several times.

In March 2016, Marga Scheide, José Hoebee and Ria Thielsch decided to relaunch Luv'. In July 2017, the ladies celebrated their 40th anniversary. On January 4th, 2019, the group announced another line-up change in Dutch newspaper De Telegraaf: media personality Chimène van Oosterhout replaced Ria Thielsch. The Luv' singers toured the nostalgia circuit through the Netherlands and Flanders (Belgium). The renewed trio released a Latin pop-reggaeton single entitled With Him Tonight in July 2019, twenty-five years after their last album All You Need Is Luv'. On February 7th, 2020, the group's management informed that Luv' stopped all their activities due to José Hoebee's ill health.