American producer, engineer, A&R. Founder of Sancola Sound

He has been on the road and in the studio since 1980. He spent 27 years at Interscope Geffen A&M Records as VP of Studio Operations, A&R Director and In-House Engineer/Producer. Reed started off as a guitar technician and sound engineer in L.A.’s punk/rockabilly scene. He graduated from Pinnacle College/Sound Master Recording School in 1984 with certifications in recording engineering, live sound reinforcement and studio maintenance. Reed’s touring experience includes gigs as live sound engineer and tour/production manager for artists on worldwide tours in clubs, theatres, arenas and stadiums.

In 1984, Reed started working with Jimmy Iovine as a production coordinator and associate artist manager. Starting in 1986, Reed also assisted Iovine during the rehabilitation of the famed A&M Studios until the inception of Interscope Records in 1990, when he was brought on as director of A&R. Since then, Reed has worked with a vast array of artists including Guns N’ Roses, U2, 2Pac, Eminem, Dr. Dre, Marky Mark, Sting, No Doubt, Black Eyed Peas, Enrique Iglesias and many more.

Reed also oversaw the rehabilitation of the iconic Muscle Shoals Sound studio, which was made possible through a philanthropic grant from Beats By Dre. Reed continues as an audio consultant for Iovine (Now top executive at Apple Music/Beats By Dre).

Reed has also produced and/or engineered numerous gold and platinum records including No Doubt, Sting, Motorhead, 50 Cent, Sheryl Crow, Guns N, Roses, Blue October, All-American Rejects, Something Corporate, Jack's Mannequin, Snow Patrol and many more. Reed was also a producer on American Idol seasons 10,11 & 12.