In the early 1990's, Shad Gregory Moss met Snoop Dogg, who gave him the name Lil' Bow Wow. In late 1993, at just age five, he made his debut cameo appearance in Snoop Dogg's Gin & Juice music video and on December 17, 1993 he performed live on stage on The Arsenio Hall Show. Later in 1998, at the age of eleven, Bow Wow met record producer Jermaine Dupri, who helped shape his career. He allegedly retired from rapping as of summer 2016.