Park Jin-young (Korean: 박진영, born on January 13, 1971), also known as J. Y. Park, The Asiansoul or JYP, is South Korean singer-songwriter, record producer, record executive, and reality television show judge. He founded his label and agency, [l253717], then known as Tae-Hong Planning Corp., in 1997. His career started in 1994 with his first solo album Blue City.