Farruko is a reggaeton and Latin pop singer from Puerto Rico. His given name is Carlos Efren Reyes, and he was born in Bayamon, Puerto Rico in 1991. At the age of 16, he began to post his songs under his stage name to MySpace. His first single, Sexo Fuera del Planeta, gained thousands of followers, and from there he explored the potential of other social media networks. Due to his massive success on the Internet, he came to the attention of Puerto Rican radio and music industry executives, who enlisted his vocal talents for other artists.
Farruko’s debut album, El Talento del Bloque, appeared when he was 18. It was released by Siente Music and distributed by Universal. Most of its 13 songs were self-penned. The set became an almost instant hit, and several singles followed from it. Some of the album’s highlights included its collaborative tunes such as Su Hija Me Gusta with José Feliciano, Ella No Es Facil with Cosculluela, and Traime a Tu Amiga with Arcangel and Julio Voltio. He also issued the non-album smash Pa Romper la Discoteca with Daddy Yankee and Yomo.
In 2012, he issued his sophomore offering, TMPR: The Most Powerful Rookie. Its first smash single was Feel the Rhythm (Siente el Ritmo), though it was one of five. As a whole, the set demonstrated that Farruko was as comfortable in electro and pop circles as he was in reggaeton; it was nominated for a Latin Grammy.