Jamaican reggae artist (born Sheldon Campbell on January 11, 1980). He is a self-proclaimed member of the Rastafari movement. He was discovered in 1999 by Philip Fatis Burrell. He has released several albums including I Believe, United, Notorious - The Album, Songs of Solomon, Triumphantly, Join Us and Hail The King. He featured in an episode of the BBC documentary series Storyville. He is also known for his song Blood dem out which was featured on a highly profiled freestyle ski movie called Show and Prove.