Usually a pseudonym on OKeh and associated labels for Ben Selvin and his Orchestra (Brian Rust, The American dance band orchestra, Arlington House, 1975, p. 260)
This artist profile is for recordings under this pseudonym identified as being by Selvin's orchestra.
On a handful 78s it was also used as pseudonym for orchestras such as Sam Lanin and his Orchestra, and Paul Specht and his Orchestra.