Swedish music producer and record company director. Born 27 August 1943 in Solna.

Robert von Bahr is a trained music teacher and singing teacher at the Royal College of Music in Stockholm and has also studied law at Stockholm University. He worked as a music technician for the Stockholms Filharmoniska Orkester (now Kungliga Filharmonikerna) from 1968 to 1973, and as a gramophone producer since 1970. He founded the record company [l51038] in 1973, of which he is CEO. He is also founder and CEO of the music download service eClassical AB.

He has been married three times: the first time from 1970 1977 to the flutist Gunilla von Bahr, the second time from 1979 to 2001 to Marianne von Troil, and the third time from 2002–2010 to the flutist Sharon Bezaly, with whom he still lives. He is the son of civil engineer Lars von Bahr and Finnish ballet dancer Margaretha von Bahr née Wasenius (grand-daughter of Finnish music critic Karl Fredrik Wasenius). He is the half-brother of the Finnish pop singer Riki Sorsa.

Von Bahr received the UK magazine Gramophone's Special Achievement Awardin 2020 (see also in the photo section).