Joseph Genovese, P.K.A Genovese is a native of Yonkers, NY. In High School he started writing music, uncovering a talent that would make history. In the mid nineties, Genovese became a household name in the mixtape hip-hop scene. His street anthem Genovese's Thesis, featuring Styles P left a mark on the rap game. In 1999, Genovese became the first Italian/American hip-hop artist to sign a major record label, inking a partnership with Universal Records.