In the past Alan Herrick and Jenny Liang Herrick established and maintained Auricular Records (1989). Auricular Records was a small independent music label dedicated to preservation and support, as well as distribution, of the works of world wide experimental music artists. The most notable of the Auricular Records projects would be the Auricular Audio Magazine compilations. Its 12 present volumes contain and chronicle musical pieces and the projects of experimental artists worldwide. They have been responsible for several experimental music series and soundart festivals within the Bay Area in the 1990's.

Alan's history within the Bay Area experimental music community includes performing and recording with groups such as Santa Cruz's Big City Orchestre, Sense-Net, Concerto Infernal, Haters, Ultrasound, NU33.3X, Turntable Orchestra, Amphead, amongst several others.