Born November 6th, 1974 in São Paulo, Brazil.
He started his career at Mr. Jam, an offshoot of the initial ideas produced by his college band called U.S. (Union of Souls). Changed the name when signing with the record company. Many of the band's ideas came from his head. He played the guitar, composed, sang, made arrangements. All this experience acquired in the movement of electronic music and dance music in Rio de Janeiro in the 90s, in which he already produced several songs for various dance music projects and singers, gave the artist the luggage to act today as one of the great producers of electronic music in a more commercial line (international dance pop latin), but the genre is not a limit for the artist.
He currently runs Massiva - Music & Management: a label and an audiovisual and management production company.