tracks a1, a4 to b3 alto saxophone, flute, soloist [flute solos] Fred Smith
tracks a1, a2, a4 to b3 arranged by Sonny Burke
art direction John Cabalka
backing vocals Bernard Ighner
backing vocals Charles Wright
backing vocals Cheryl Cooper
backing vocals Claudette Robinson
backing vocals Ivory Davis
backing vocals James "Alibe" Sledge
backing vocals Patricia Henley
backing vocals Paula Dickerson
tracks a3 bass Bernard Reed
tracks a1, a4 to b3 bass Chuck Rainey
tracks a1, a4 to b3 bass Larry Davis
tracks a2 bass Nathan Watts
tracks a1, a4 to b3 bass Wayne Tweed
tracks a3 co-producer Homer Talbert
tracks a3 co-producer Jerry Butler
tracks a2, b1 co-producer Smokey Robinson
tracks b1 co-producer Sonny Burke
tracks a2 co-producer Stevie Wonder
tracks a1, a4 to b3 congas, bongos Eddie "Bongo" Brown
tracks a1, a4 to b3 congas, bongos James "Alibe" Sledge
coordinator [project coordinator] Billie Jean Brown
tracks a3 cowbell, spoons Sonny Burke
design Ginny Livingston
tracks a3 drums Brian Grice
tracks a2 drums Dennis Davis
tracks a1, a4 to b3 drums James Gadson
tracks a1, a4 to b3 drums Scotty Harris
tracks a2 electric piano [fender rhodes] Greg Phillinganes
engineer [assistant recording engineer], mixed by [assistant mixing engineer] Gail Ritter
engineer [recording engineer] Cal Harris
engineer [recording engineer] Roger Dollarhide
engineer [recording engineer], mixed by [mixing engineer] Michael Lizzio
tracks a3 guitar Byron Gregory
tracks a3 guitar Danny Leake
tracks a1, a4 to b3 guitar David T. Walker
tracks a1, a4 to b3 guitar Marvin Tarplin
tracks a1, a4 to b3 guitar Melvin Ragin
tracks a2 guitar Michael Sembello
tracks a1, a4 to b3 guitar Paul Jackson Jr.
tracks a1, a4 to b3 guitar Rick Littlefield
tracks a2 guitar Rick Zunigar
tracks a1, a4 to b3 guitar Robert White
tracks a1, a4 to b3 horns, strings Michael Jacobsen
tracks a3 keyboards Lawrence Hanks
tracks a3 keyboards Roger Harris
tracks a1, a4 to b3 keyboards Ron Rancifer
tracks a1, a4 to b3 keyboards Ronnie McNeir
tracks a1, a4 to b3 keyboards Sonny Burke
tracks a3 keyboards Terry Fryer
mixed by [assistant mixing engineer] Randy Dunlap
mixed by [mixing engineer] Smokey Robinson
photography by [cover] Claude Mougin
tracks a1, a4, b2, b3 producer Smokey Robinson
product manager Brenda M. Boyce
tracks a1, a4 to b3 tambourine Ivory Davis
tracks a1, a4 to b3 tambourine Jack Ashford
Phonographic Copyright (p) Motown Record Corporation
Copyright (c) Motown Record Corporation
T7-366R1 on cover, T7-366 R1 on label.

Issued with lyric/credit inner sleeve.
Although cover and label proclaim William Smokey Robinson as Producer for all tracks, inner sleeve credits make clear that he is only co-producer on A2 and B1.
Matrix / Runout: T7-366R1A (Matrix side A, on label)
Matrix / Runout: T7-366R1B (Matrix side B, on label)
Matrix / Runout: T7-366R1A-RE-1 -18A JM (Runout side A, etched)
Matrix / Runout: T7-366R1B-RE-1-18A JM (Runout side B, etched)